PUGET SOUND BLOOD CENTER
O-NEG DONOR AWARENESS CAMPAIGN
A special campaign targeted at blood donors to help raise awareness of the special benefits of Type O-Negative blood. This campaign included a form letter with the donor's card (shown above), stickers and diecut lapel pins.
The response to this campaign was so successful that a blood center from another state purchased the rights to use this campaign in their territory, thus generating extra money for Puget Sound Blood Center.